Careers

Location: Yarraville, VIC office with some flexibility to work from home

Type: Full-time

Click here to apply: https://forms.gle/Tsg8tBV5NanY3eay7

We’re on the hunt for a do-it-all product powerhouse to bring an entirely new product category to life.

This isn’t a role for someone who just “keeps the wheels turning.” We need a highly driven, self-starter who thrives on juggling 30 balls in the air, loves problem-solving at speed, and knows how to turn ideas into profitable products.

You’ll report directly to our founder and work hand-in-hand to bring new ideas to life. This isn’t a role where you disappear for months and present a finished product — you’ll enjoy bouncing ideas, seeking input, and shaping products together, while still having the freedom to own your category end-to-end. You’ll sit alongside an experienced product manager, but with your own lanes to run with.

As our Product Development & Category Manager, you’ll:

• Source, develop and launch new products end-to-end.

• Own market research, feasibility, range selection, and pricing to build a commercially successful category.

• Oversee all compliance, testing, and certifications — nothing goes to market unless you’ve signed it off.

• Drive projects with confidence using Asana.

• Balance creativity with commercial thinking, ensuring every product hits both customer needs and profitability targets.

What you’ll bring:

• A “get sh*t done” mindset — you don’t wait for direction, you make things happen.

• Ability to manage complex projects and keep multiple priorities moving without dropping the ball.

• Strong background in product development, design, or category management.

• Proven experience working directly with overseas manufacturers, taking products from concept through to launch.

• A love for pace, ownership, and creating products that genuinely make parent life better.

We’re a small but mighty team with big ambitions, driven by purpose and empathy. Growing faster than a toddler on a growth spurt, we’re scaling rapidly with exciting new initiatives. We hold ourselves to high standards — not just in what we deliver, but in how we support each other and our customers.

Why you’ll love working at Babybee

• Proudly Australian-owned with strong values and a loyal customer base

• Generous staff discounts and paid parental leave

• Supportive, close-knit team culture

• Free parking, snacks, and regular team lunches or drinks

• The chance to make a real difference in the lives of Australian families

This is a rare opportunity to join a fast-growing, female founder-led business where you’ll have the autonomy to shape an entirely new category from the ground up. If you’re entrepreneurial, thrive in a fast-paced environment, and want to see the direct impact of your work in market — we’d love to hear from you.

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Click here to apply: https://forms.gle/Tsg8tBV5NanY3eay7

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Paid Media Specialist

Babybee & Milly + Coup

APPLY HERE: https://forms.gle/oycDJJLNTuqnBbM28

We’re looking for an experienced Paid Media Specialist to own paid social across Babybee and Milly + Coup – two established Australian pram and baby brands.

This is a hands-on, commercially focused role for someone who knows paid media inside out, but also understands that great performance marketing is about much more than following platform best practice or chasing ROAS.

Why Babybee?

We’re an ambitious Australian omnichannel business with two growing consumer brands, a strong in-house marketing and creative team, meaningful media investment and plenty of appetite to test new things.

We’re big enough to have scale, resources and serious growth ambitions, but small enough to move quickly and actually act on good ideas. You won’t be buried several layers away from the decision-making – your thinking, testing and recommendations will have a genuine impact on how we grow.

If you like being close to the customer, working with great creative and having the freedom to challenge what’s already being done, there’s a lot to get your teeth into here.

What you’ll do

• Own the implementation, optimisation and performance of paid media across Meta and TikTok

• Work closely with our Google Ads specialist on YouTube strategy, creative testing and budgets

• Help us test and scale new channels including Pinterest, Reddit and emerging platforms

• Build structured creative testing programs across UGC, influencer, social-first and brand creative

• Work closely with our creative and organic social teams to identify what we should test and brief what needs to be made next

• Analyse performance, customer behaviour and the broader commercial picture – not just platform-reported metrics

• Understand and articulate top the business how paid media interacts with expos, showroom, retail, CRM, organic and search.

• Recommend where we should increase, reduce or redirect investment

• Report clearly on performance, learnings and opportunities to senior management

• Use AI, automation and emerging tools to analyse faster, streamline workflows and improve performance – without outsourcing your judgement to them

What we’re looking for

• 5+ years’ hands-on paid advertising experience, with a strong paid social focus

• Deep Meta Ads experience and strong TikTok capability

• Experience with YouTube advertising and creative testing

• Experience within a DTC/eCommerce business, ideally a small-to-medium-sized consumer brand

• Strong experience working with UGC, influencers and high volumes of creative

• A strong understanding of CAC, attribution, incrementality and customer acquisition

• Confidence briefing creative and turning performance data into clear creative direction

• Strong commercial judgement and the confidence to challenge assumptions

• Someone naturally curious about why customers behave the way they do, not just what Ads Manager says happened

Experience in baby, parenting or another high-consideration category would be a major advantage.

The important bit

Buying a pram isn’t an impulse purchase. Our customers can research for months, visit our website multiple times, attend expos, consume reviews and social content, compare brands and wait for the right moment to buy.

So we’re not looking for someone who believes one Meta playbook or generic DTC “best practice” works for every business.

We want someone who can get deep into the accounts, work closely with creative, understand the customer and continually ask: What is actually going to make more customers choose us?

APPLY HERE: https://forms.gle/oycDJJLNTuqnBbM28

Apply here: https://tfmg1fqfaoc.typeform.com/to/Hsp25Y0f

Hello, nice to meet you! We promise this isn’t just another job ad. Well, it is… but it’s with a twist! We’re on the hunt for outgoing, fun, and customer-focused superstars to join our Babybee Expo & Showroom Crew. Could it be you? 

If you’re searching for a rewarding, flexible role with a tight-knit team (and opportunities to travel Australia), you’re in the right place. As part of our Expo & Showroom Crew, you’ll represent Babybee at our upcoming Expos around Australia and Showroom based in Yarraville Melbourne, showcasing our beautiful prams and helping parents make informed choices for their growing families. 

What’s the role about?
The Expo & Showroom Crew is all about connection. Parents look to us for guidance, support, and the occasional pram demo that ends with a big smile and a happy family. 

Here’s what you’ll be doing: 

• Being the friendly face of Babybee at expos in Sydney, Melbourne, Brisbane, Adelaide, and Perth and at our Showroom based in Melbourne. 

• Chatting with parents (because let’s face it, they have questions!) and guiding them through the pram-buying process. 

• Showcasing our stylish prams in action and highlighting their amazing features. 

• Answering questions and processing sales like a pro. 

• Lending a hand with setting up and packing down the expo stand. 

Oh, and did we mention you get to travel? Flights, accommodation, and meals are covered.  

What makes you the perfect fit?

• You genuinely love connecting with people and making their day better. 

• You’re confident, warm, and friendly—basically, people love talking to you. 

• You thrive in busy, customer-facing roles, and maybe you’ve worked in sales, retail, or customer service before. 

• You’re passionate about Babybee or ready to learn everything there is to know about our prams. 

• You’re Melbourne-based and happy to travel interstate on weekends for expos (up to 12 a year). 

What’s in it for you?

• Flexible, casual hours that work around your schedule. 

• Comprehensive training so you’ll feel confident every step of the way. 

• A fun, supportive team environment with a brand that’s genuinely making a difference for families. 

About Babybee:
We’re Babybee, one of Australia’s leading pram brands. Our mission? To make #ParentLife less stressful, more stylish, and fun with prams that are as practical as they are beautiful (if we do say so ourselves). We’re growing fast, and it’s an exciting time to be part of our crew! 

How to apply:
We’d love to hear from you! To apply, fill out the form below and include: 

1. Your updated CV 

2. A short note (maximum 200 words) telling us why you’re the perfect fit for this role. 

Link to form: https://tfmg1fqfaoc.typeform.com/to/Hsp25Y0f

Applications close 30 September 2026. 

Join the Babybee Expo Crew and make a real difference for families across Australia—while having a little fun along the way!