Careers

We’re seeking a keen Digital Marketing All-Rounder who will be responsible for executing our day-to-day eCommerce and digital marketing requirements.

Your key responsibilities will include:

Managing the day to day requirements of the website:

• Content updates, submission forms, pop-ups and banners, landing page creation, updating stock notifications etc

• Working closely with our web agency to progress key development tasks

Assisting with paid social across two brands

• Creating and scheduling ads for 'Promotion' and 'Always-on' campaigns in Meta/TikTok ads

• Briefing new content required and providing regular feedback to team on performance and optimization suggestions

• Optimization of lead gen campaigns

Owning and implementing EDM and SMS requirements in Klaviyo including:

• Segmentation and flow optimization

• Campaign scheduling and performance

Reporting on key metrics across web, social and email channels and providing feedback to the team on what’s working, what’s not, and what we’re trying next

About you:

• You’re task and output focused; execution is your strong point.

• You’re flexible and not fazed by regular changes in direction.

• You have strong attention to detail and take great pride in all your work output.

• You’re proactive, love to learn and are always looking for ways to add value.

Key skills & experience:

• Minimum 5 years proven experience working for an online brand in a digital marketing or eCommerce role.

• Experience working with email platforms such as Klaviyo, MailChimp or similar.

• Experience managing web agencies/teams of devlopers

• Meta/Tiktok Ad Manager experience.

• Experience reporting on digital marketing metrics.

Advantageous:

• Shopify experience.

• A knack for copywriting.

• Intermediate Excel skills.

What we offer

Work alongside a high performing close-knit team who thrive on continual improvement, developing new ideas, "getting shit done" and being rewarded by seeing your hard work come to fruition on a daily basis.

Small business = a great opportunity to learn cross-functionally and get involved in all areas of the business.

Role specifics

Hybrid role, based at Babybee HQ which is walking distance to Yarraville Station (onsite car parking also available).

Permanent, fulltime position.

Applications will only be accepted via the following link: https://forms.gle/zmrS4hQtmm5yetYU8

Location: Yarraville, VIC

Hello, nice to meet you!

We promise this isn’t just another job ad. Well, it is… but it’s with a twist! We’re on the hunt for outgoing, fun, and customer-focused superstars to join our Babybee Expo & Showroom Crew. Could it be you?

If you’re searching for a rewarding, flexible role with a tight-knit team (and opportunities to travel Australia), you’re in the right place. As part of our Expo & Showroom Crew, you’ll represent Babybee at our upcoming Expos around Australia and Showroom based in Yarraville Melbourne, showcasing our beautiful prams and helping parents make informed choices for their growing families.

What’s the role about?

The Expo & Showroom Crew is all about connection. Parents look to us for guidance, support, and the occasional pram demo that ends with a big smile and a happy family.

Here’s what you’ll be doing:

• Being the friendly face of Babybee at expos in Sydney, Melbourne, Brisbane, Adelaide, and Perth and at our Showroom based in Melbourne.

• Chatting with parents (because let’s face it, they have questions!) and guiding them through the pram-buying process.

• Showcasing our stylish prams in action and highlighting their amazing features.

• Answering questions and processing sales like a pro.

• Lending a hand with setting up and packing down the expo stand.

Oh, and did we mention you get to travel? Flights, accommodation, and meals are covered.

What makes you the perfect fit?

• You genuinely love connecting with people and making their day better.

• You’re confident, warm, and friendly—basically, people love talking to you.

• You thrive in busy, customer-facing roles, and maybe you’ve worked in sales, retail, or customer service before.

• You’re passionate about Babybee or ready to learn everything there is to know about our prams.

• You’re Melbourne-based and happy to travel interstate on weekends for expos.

What’s in it for you?

• Flexible, casual hours that work around your schedule.

• Comprehensive training so you’ll feel confident every step of the way.

• A fun, supportive team environment with a brand that’s genuinely making a difference for families.

About Babybee:

We’re Babybee, one of Australia’s leading pram brands. Our mission? To make #ParentLife less stressful, more stylish, and fun with prams that are as practical as they are beautiful (if we do say so ourselves). We’re growing fast, and it’s an exciting time to be part of our crew!

How to apply:

We’d love to hear from you! To apply, send us:

Your updated CV

A short note (maximum 200 words) telling us why you’re the perfect fit for this role.

Applications close 23 January 2026.

Join the Babybee Expo Crew and make a real difference for families across Australia—while having a little fun along the way!

Click here to apply: https://tfmg1fqfaoc.typeform.com/to/Hsp25Y0f

Location:  City based per expo – Gold Coast, Sydney, Melbourne, Perth, Adelaide & Brisbane 

Hello, nice to meet you! We promise this isn’t just another job ad. Well, it is… but it’s with a twist! 

We’re looking for outgoing, customer-focused superstars to join the Babybee Expo Crew! If you love connecting with people and want a fun role over the weekend, this could be for you.

What’s the role about? 

The Expo Crew is all about connection. Parents look to us for guidance, support, and the occasional pram demo that ends with a big smile and a happy family. 

Here’s what you’ll be doing: 

• Being the friendly face of Babybee at expos at your home base city.

• Engage every passer-by who appears to be pram shopping.

• Personally introduce customers to a pram demo.

• Place brochure in every hand.

• Capture as many LUP scans as possible.

What makes you the perfect fit? 

• You genuinely love connecting with people and making their day better. 

• You’re confident, warm, and friendly. 

• You thrive in busy, customer-facing roles, and maybe you’ve worked in sales, retail, or customer service before. 

What’s in it for you? 

• Quick and easy way to earn the extra $$ over a weekend.

• A fun, supportive team environment with a brand that’s genuinely making a difference for families. 

About Babybee: 

We’re Babybee, one of Australia’s leading pram brands. Our mission? To make #ParentLife less stressful, more stylish, and fun with prams that are as practical as they are beautiful (if we do say so ourselves). We’re growing fast, and it’s an exciting time to be part of our crew! 

How to apply: 

We’d love to hear from you! To apply, send us: 

Your updated CV 

Short summary about yourself telling us why you’ll be an amazing fit for our brand

Applications close 11 January 2026. 

Join the Babybee Expo Crew and make a real difference for families across Australia—while having a little fun along the way! 

Click here to apply: https://tfmg1fqfaoc.typeform.com/to/qEzGyyh6

Role Overview

Do you live and breathe social? Dream in TikToks, speak in trending sounds, and get a rush watching your content go viral?

We’re looking for a creative, social-first storyteller to bring Babybee to life across Instagram, TikTok and beyond. In this hands-on, high-growth role, you’ll create scroll-stopping content, manage relationships with some of Australia’s top influencers and creators, and help drive our ambitious social strategy forward.

This is your chance to take real ownership, shape our content approach, and work alongside a passionate team in one of Australia’s fastest-growing baby brands. If you’re camera-confident, influencer-savvy, and love seeing your work make an impact, this one’s for you.

About Us

At Babybee, we’re redefining prams and baby gear for modern Australian families. We create award-winning products designed to make life easier (and more stylish). Our passionate team cares deeply about delivering innovative products and best-in-class experiences, all while having fun doing it.

The Details

Full-time role. Open to reduced hours on a pro-rata basis for the right candidate.
Based in our Yarraville office (1 day a week at home), with occasional off-site content shoots.

Key responsibilities:

Content Creation & Production

• Create, shoot and edit short-form video content for our organic for social platforms Instagram, TikTok and YouTube shorts.

• Appear confidently on camera and create UGC-style, educational, and trend-driven content

• Stay on top of social trends, spotting viral opportunities and jumping on them fast

• Help shape our creative direction and find fresh, innovative ways to showcase our products on social media.

Influencer and Creator Partnerships

• Manage relationships with influencers, ambassadors and UGC creators, from outreach and briefing to content approvals.

• Coordinate contracts, timelines, product send-outs and content deliverables.

• Review and approve influencer and UGC content to ensure it hits the brief and reflects our brand tone.

Social Media Management

• Manage day-to-day activity across our social channels, including posting, engagement and community-building.

• Monitor DMs, comments and mentions, responding or escalating where needed.

• Actively engage with influencers, creators and customers to foster a thriving Babybee community.

• Track and report on performance metrics to continually refine and improve our approach.

About You

•  2–4 years’ experience in social media, influencer marketing or content creation, ideally within a fast-paced brand or agency environment.

• Social-obsessed; you know what’s trending, what performs and why

• Camera-ready and confident creating engaging TikToks, Reels and short-form content.

• Experienced in managing influencer or creator relationships and coordinating deliverables

• Highly organised, detail-oriented and comfortable juggling multiple projects

• A natural communicator who builds strong relationships with influencers, creators, and internal teams

• Experience with parenting or baby products is a plus, but not required – don’t worry, we can teach you everything you need to know. Plenty of our team aren’t parents!

Click here to apply: https://tfmg1fqfaoc.typeform.com/to/svheaogq

Location: 4 days at Yarraville, VIC office, 1 day from home (optional) 

Reports to: Operations & Customer Service Manager

‍Type: Full-time

Hello, nice to meet you!

We promise this isn’t just another job ad. Well, it is but with a difference! We're looking for a customer service superstar to join our team. Could it be you?

If you're on the search for a rewarding and fun career change in a tight knit team we have a role for you! As part of our customer service and sales team, you'll be the first point of contact for our brands assisting our customers through every step of their Babybee or Milly + Coup experience. Our customer service team prides themselves on being super helpful, compassionate baby product experts who make our customers end to end experience memorable and positive.

This role is based from our Yarraville office with one work from home day per week (after training) and flexible hours available. If this sounds like you, check out the full job description here.

So who are we?

We’re The Babybee Group, a growing collection of Australian baby brands including Babybee, Milly + Coup, and The Baby Edit.

Founded by a proud mum of two, we are locally owned and operated and we get parent life! We help #MakeParentLifeBetter, more stylish, more fun with baby products that are a breeze to use and very nice to look at (if we do say so ourselves).

Want to know more about us? You can find it all here - https://www.babybeegroup.com/

Your Mission at Babybee and Milly + Coup

Customer Service Superstar: You'll be the first point of contact for our brands, assisting pre and post sale customers online, providing world-class customer support– the kind they’re still talking about months later!

Pram Expert: We don’t take our titles of “Pram Experts” lightly. You’ll know the ins and outs of each product on range to be able to provide detailed information to customers as well those extra tips and tricks that will make their lives easier.

Administration Ace: You’ve got an eye for detail and completing order administration and reporting is second nature.

Experience Enhancement: We’re all ears for any opportunities to improve lead generation, our website, or sales resources or customer experience improvement opportunities you identify.

Team Triumph: As part of our dream team, you'll collaborate to reach and surpass KPIs and sales targets.

About you

You genuinely love working with customers and you thrive on making each customer’s experience truly amazing!

Patience & empathy are two of your strongest traits and you have a genuine care for all customers.

You have a strong work ethic, a willingness and ability to learn and get involved across all areas of the business.

You are very attentive and have strong attention to detail.

You’re tech-savvy and if you haven’t used a specific web-based platform or database previously, you’ll figure it out and be confident navigating your way around in no time.

Our core values aren't just words to you; they really embody them:

• We know what's going on.

• We get the right s**t done.

• We own it.

• We listen and reflect.

• We have a start-up mindset.

• We care.

Experience

• Exceptional written communication skills.

• 1+ years of sales or customer service experience is preferable.

• eCommerce or web platform experience ideal but not essential.

• Experience with post sale warranty management.

• Experience using web-based customer service platforms (such as Help Scout, Zen Desk or similar) advantageous.

The Nitty-Gritty (Role specifics)

This is a permanent full time office based with one work from home day per week.

The Babybee Group values don’t just apply at work, our team have access to paid parental leave, paid wellness days, staff discounts and team activities that make this a great place to work.

Click here to apply:

https://tfmg1fqfaoc.typeform.com/to/WSheIKfB

Location: Yarraville, VIC office with some flexibility to work from home

Type: Full-time

Hello, nice to meet you.

We promise this isn’t just another job ad. Well, it is - but with a difference. We’re on the hunt for a do-it-all product powerhouse to bring an entirely new product category to life.

This isn’t a role for someone who just “keeps the wheels turning.” We need a highly driven, self-starter who thrives on juggling 30 balls in the air, loves problem-solving at speed, and knows how to turn ideas into profitable products.

You’ll report directly to our founder and work hand-in-hand to bring new ideas to life. This isn’t a role where you disappear for months and present a finished product — you’ll enjoy bouncing ideas, seeking input, and shaping products together, while still having the freedom to own your category end-to-end. You’ll sit alongside an experienced product manager, but with your own lanes to run with.

As our Product Development & Category Manager, you’ll:

• Source, develop and launch new products end-to-end.

• Own market research, feasibility, range selection, and pricing to build a commercially successful category.

• Oversee all compliance, testing, and certifications — nothing goes to market unless you’ve signed it off.

• Drive projects with confidence using Asana.

• Balance creativity with commercial thinking, ensuring every product hits both customer needs and profitability targets.

What you’ll bring:

• A “get sh*t done” mindset — you don’t wait for direction, you make things happen.

• Ability to manage complex projects and keep multiple priorities moving without dropping the ball.

• Strong background in product development, design, or category management.

• Proven experience working directly with overseas manufacturers, taking products from concept through to launch.

• A love for pace, ownership, and creating products that genuinely make parent life better.

We’re a small but mighty team with big ambitions, driven by purpose and empathy. Growing faster than a toddler on a growth spurt, we’re scaling rapidly with exciting new initiatives. We hold ourselves to high standards — not just in what we deliver, but in how we support each other and our customers.

Why you’ll love working at Babybee

• Proudly Australian-owned with strong values and a loyal customer base

• Generous staff discounts and paid parental leave

• Supportive, close-knit team culture

• Free parking, snacks, and regular team lunches or drinks

• The chance to make a real difference in the lives of Australian families

This is a rare opportunity to join a fast-growing, female founder-led business where you’ll have the autonomy to shape an entirely new category from the ground up. If you’re entrepreneurial, thrive in a fast-paced environment, and want to see the direct impact of your work in market — we’d love to hear from you.

‍ ‍

Click here to apply: https://forms.gle/Tsg8tBV5NanY3eay7  

‍ ‍

Location: 4 days at Yarraville, VIC office, 1 day from home (optional) 

Reports to: GM (with dotted line to CMO) 

‍Type: Full-time  ‍

Hello, nice to meet you.

We’re looking for someone exceptional — the kind of person who lights up at the thought of building a brand, shaping its future, and being truly accountable for its success. 

As the Head of Growth for Milly + Coup, you’ll step into a rare role: owning a fast-growing sister brand within the Babybee Group while treating it like your own business. If you thrive in small, scrappy, high-energy environments where testing, pivoting, and moving quickly are everyday realities, you’ll feel right at home. 

Let’s be clear: this isn’t a role where you hand ideas to a big team and wait for updates. You’ll be the one doing the thinking, planning, and doing — with a digital marketer and content creator supporting you, and a small shared creative team to polish the final execution. You’ll work closely with the CMO, align with the GM on financials, and sit on our senior leadership team driving the Milly + Coup vision forward. 

We want someone who genuinely gets excited by the idea of taking something good and turning it into something incredible. Someone who thinks commercially, moves fast, sees opportunities others miss, and loves rolling up their sleeves to get the work done. 

What you'll be responsible for:

Brand & Growth Leadership

• Own and grow Milly + Coup as a standalone brand. 

• Set brand strategy, positioning, and customer experience. 

• Build and run marketing calendars, campaigns, and GTM plans. 

• Work closely with shared creative and digital teams to execute. 

• Work closely with the CMO on brand and growth priorities. 

• Present brand plans and performance to SLT. 

Commercial Performance

• Own sales, margin, forecasting, budget, and profitability. 

• Analyse sales data to identify trends and opportunities. 

• Turn insights into clear, data-driven actions. 

Marketing Execution (hands-on)

• Write briefs and guide creative direction with your content creator. 

• Partner with digital on messaging, targeting, and performance. 

• Review results and optimise fast — test, learn, pivot. 

• Lead launches, campaigns, partnerships, and advocacy. 

Cross-Functional Leadership

• Work across marketing, finance, ops, and product. 

• Partner with the GM on budgets and financial KPIs.‍

What you’ll bring:

We’re looking for someone who is both strategic and hands-on. Someone who can think big and execute fast. Someone who treats the brand like it’s their own. 

• ‍Experience owning a brand or category — ideally in a small or mid-sized consumer product business. 

• Strong commercial capability — You will own revenue, margin, and forecast accuracy, and be accountable for turning insight into commercial action. 

• Marketing experience — you’ve planned campaigns, driven growth, briefed creatives, and know what “good” looks like across brand + performance. 

• Start-up mindset — you test, learn, iterate, and pivot quickly. 

• Hands-on execution — you don’t sit above the work; you drive it. Flexible, adaptable, and comfortable wearing many hats. 

• A team player who thrives in collaboration — especially with marketing, creative, and leadership. 

• A builder — someone excited to grow a brand into something special. 

If you’ve ever dreamt of running your own brand one day, this role will feel like the perfect training ground.

Who you are:

• You’re the person people trust to “just make it happen.” 

• You move fast. 

• You make smart decisions. 

• You care about the detail. 

• You love data. 

• You deeply understand customers. 

• You can zoom straight back in to execution, effortlessly. 

• And most importantly, you feel energised by building, not maintaining.‍ ‍

Why you’ll love working at The Babybee Group

We’re a small but mighty team with big ambitions, driven by purpose and empathy. Growing faster than a toddler on a growth spurt, we’re scaling rapidly with exciting new initiatives. We hold ourselves to high standards, not just in what we deliver, but in how we support each other and our customers. 

• A fast-moving, female founder-led business with big ambitions. 

• Creative, supportive, tight-knit team.

• Leadership role with real influence. 

• Autonomy to shape a brand end-to-end. 

• Generous staff discounts and paid parental leave. 

• Regular team lunches, drinks, never-ending Tim Tams, and a genuinely great culture. 

• The chance to build something meaningful that families across Australia will love. 

Click here to apply: https://forms.gle/YfMTbFnJXe3nUJw86