We make #parentlife better.
Less stressful. More stylish. More fun.
The Babybee Group is a growing collection of Australian baby brands including Babybee, Milly + Coup, and The Baby Edit.
Experts in baby products and an active member of the Infant and Nursery Products Association of Australia (INPAA), the vision for our brands is to make #parentlife better: less stressful, more stylish, and more fun.
Together the Babybee Group is committed to becoming a driving force for positive change within the baby industry and to making a genuine difference in the lives of new parents and little ones as far as we can reach.
In 2015 Babybee launched its very first pram with a mission of offering Aussie parents “designer prams” without the price tag. Our logic was simple: operate exclusively online, cutting out the retailer margins and middlemen in order to focus on delivering the highest quality, functional products and maximising value for our customers.
From day one we’ve been proudly customer obsessed and strongly believe that if our business and product design are led by feedback from real parents and customers, great things will happen. And great things have!
Today we operate across Australia, New Zealand and Canada and our range of award-winning prams has expanded to include a collection of essential baby products for the nursery and beyond.
The Babybee brand is now synonymous with quality, design and function, reflected in the countless customer, industry and design awards we’ve been presented.
Milly + Coup is a modern pram company like no other. An exclusively online, direct to consumer brand that reflects the wants and needs of millennial parents. We make prams with personality. But more importantly, we make prams that you’ll actually want to use.
We keep things simple, say no to made-up marketing features and focus on designing quality, easy to use products based on real customer feedback. The result, an award winning pram that Aussie parents adore. Yes, our Milo has won the ProductReview.com.au Best Four-Wheel Stroller award, 2 years in a row.
The Baby Edit is an honest baby product review website devoted to helping Aussie parents find the absolute best products for their precious babies.
It began as a solution to a problem; our founder Emily was pregnant with her first child and shopping for baby products. If only there was an online destination that wasn’t influenced by brands and advertising dollars; one that was anchored in research and facts, that connected baby product experts and Australian families in a reviews platform that you could actually trust. After mining the internet, Emily decided she’d create this elusive website herself.
The Baby Edit is data-driven and proudly rejects paid inclusion of brands in our Best Of Lists.
Each year we survey thousands of Aussie parents about the baby products they used, loved and would recommend. We analyse the data and then deliver the results, as well as in-depth reviews written by Emily and other baby industry experts.
