The Babybee Group
The Babybee Group is a growing collection of Australian baby brands including Babybee and Milly + Coup.
Experts in baby products and an active member of the Infant and Nursery Products Association of Australia (INPAA), the vision for our brands is to make parent-life better: less stressful, more stylish, and more fun.
Together the Babybee Group is committed to becoming a driving force for positive change within the baby industry and to making a genuine difference in the lives of new parents and little ones as far as we can reach.
Founded in 2015, Babybee is an Australian-owned and operated baby brand created to make everyday family life easier through thoughtful, intelligent design. We develop premium prams and strollers, alongside a growing range of baby and nursery products designed to support families from the newborn stage and beyond.
Every Babybee product is created with a clear purpose: to combine exceptional quality, meaningful innovation and real-world functionality that makes a genuine difference for parents. We design for everyday life, considering not only how a product looks, but how it feels and performs through newborn walks, busy school runs, family holidays and everything in between.
From intuitive folds and adaptable configurations to considered materials, comfort and durability, every detail is carefully developed to deliver greater ease, lasting value and uncompromising style.
Since launching, Babybee has grown into one of Australia’s most recognised and trusted baby brands, earning countless customer, industry and design awards along the way. These accolades reflect our ongoing commitment to creating beautifully designed products that perform exceptionally, solve real parenting challenges and help families navigate life with little ones more easily.
Milly + Coup is an Australian-owned, direct-to-consumer baby brand built around one simple idea: choosing the right pram shouldn’t feel complicated. We create stylish, thoughtfully designed prams and strollers that deliver the features modern families genuinely need, without the unnecessary extras, inflated price tag or overwhelming decision-making.
Designed for a new generation of parents, Milly + Coup combines contemporary style, intuitive functionality and dependable quality at an accessible price. Every product is made to be easy to choose, easy to use and easy to love, from the first walk with a newborn to everyday outings with a growing family.
By selling directly to customers, we can focus on delivering more value where it matters: practical design, quality materials, comfortable rides and straightforward features that make daily life simpler. Milly + Coup is proof that a great pram doesn’t need to be overengineered, overpriced or overcomplicated. Just beautifully designed, genuinely functional and ready for real life.
